The explosion of smartphone and tablet adoption in the consumer world cannot be denied, and enterprises have taken note. Mobile initiatives have popped up in almost every corner of the business - looking to untether the workforce, engage customers more effectively, and reshape business-as-usual.
The mobile ecosystem is moving at lightning speed. Pattern recognition and contextual analysis, ambient access and connectivity, and mass adoption of natural user interfaces - voice, gesture and beyond - are creating new modes for user engagement. The opportunity goes well beyond using mobile apps to do what you’ve always done differently. It’s about doing fundamentally different things.
We’re entering an era of "mobile only", with outcomes that would be impossible without today’s mix of persistent connectivity, crafted solutions that blend creativity and UX and next-generation engineering with devices.