Malcolm Wilkinson


Malcolm WilkinsonMalcolm is a Partner in Deloitte’s Consumer Business vertical and also leads our Marketing Effectiveness practice in the UK. He specialises in the leadership of major business transformation programmes, operational strategy, system strategy and commercial systems and processes. 

He has spent a significant proportion of his recent time with clients on the alignment of sales, marketing and financial activity in the key areas of organisation design, pricing strategy and execution, trade promotions and commercial execution. He is a regular conference speaker and trade press contributor on marketing effectiveness in UK.