ON TV: in the press

Coverage of ON TV: perspectives on television in words and numbers

Visit www.deloitte.co.uk/tmt/television to download this report

Online advertising still doesn't pack a fraction of print's punch 
Observer, 5 Sept 2010

Pre-recorded TV viewers cut out ads 
Marketing Week, 5 Sept 2010

UK viewers back "annoying" product placement
WARC, 31 Aug 2010

Brits favour product ads if they get cheaper TV content product placement
Independent, 30 August 2010

Faster broadband would not drive online TV take-up, study shows
Broadbandchoice, 30 August 2010

Social media impact on 2010 election was limited, report says
Telegraph, 28 August 2010

Online video market is 'exploding' 
BCS, 27 August 2010

Deloitte: broadcasters not engaging with social media 
Broadcast, 26 August 2010

Social media threatens TV ad revenue
Marketing Week, 26 August 2010

Analyst Speak: Offline ad formats have more impact on young people than online ads, Editorial comment and an Analyst Speak column 
New Media Age, 26 August 2010

Online was never a rival to TV so let's get them united 
New Media Age, 26 August 2010

UK consumers 'unlikely to buy 3D TV' 
Telegraph, 26 August 2010

3D TV faces just 2 per cent uptake from British public
T3, 26 August 2010

UK is not taken with 3D TVs
The Inquirer, 26 August 2010

Survey: Only 2% of UK considering 3DTV purchase
GamesIndustryBiz, 26 August 2010

Internet-enabled TV wins the youth vote 
Broadcast, 25 August 2010

Thompson and Hunt provide a rich brew 
Mediatel, 25 August 2010

TV ads more 'effective than online', says poll 
BBC Breakfast , 24 August 2010

TV finding it hard to attract Facebook friends
Broadband TV news, 24 August 2010

Only 13% watch TV ads 
Broadcast, 24 August 2010

Online video ads fall short in viewer engagement
Campaign, 24 August 2010

TV advertising skipped by 86% of viewers
Guardian, 24 August 2010

Pre-recorded TV viewers cut out ads
Marketing Week, 24 August 2010

TV will have to compete with social media
WARC, 24 August 2010

Survey finds 86% of telly addicts fast forward ads
The Drum, 24 August 2010

Future of Newspaper Advertising Brighter, says Industry Chief 
All Media Scotland, 24 August 2010

Deloitte: TV and social media synergies limited
Marketing Week, 23 August 2010

TV and social media synergies limited to the young, says Deloitte 
New Media Age , 23 August 2010

Also covered in: BBC Radio Five Live, BBC Radio Scotland, Scotland Live, BBC 3 Counties Radio, BBC Radio Essex, BBC Radio Northamptonshire, BBC Radio Suffolk, BBC Radio Humberside, and BBC Radio York.