Betting & Gaming

The betting and gaming industry has seen a number of changes and growth in the past few years. However with the changes in our global economy the industry face challenging times ahead, and as regulators and players place increasing demands on operators, the industry will lead to a changed market.

Research and insight

An economic impact of the British Betting Industry
Conducted by Deloitte and commissioned by Ladbrokes plc, this report demonstrates the value of the Betting Industry to the British economy.

Issues and solutions within the industry

We advise the industry on the significant issues it faces. In response we focus on the following initiatives:

Reducing your cost to sell and serve
For many organisations, delighting customers and driving up customer revenues at the right cost is a constant tension between sales and marketing, customer service and finance.
Managing operational risk and maintaining stakeholder confidence
Trust is central to the reputation of online betting and gaming operators. Easy to and hard to build, to be trusted by customer, investors and suppliers is key to the success of players in the industry.
Customer Relationship Management
With the impact of the smoking ban, changes in rules regarding S16/21 machines and tax rises on the one hand; and the relaxations provided by the 2005 Act such as freedom to advertise on the other - the importance of customer relationship management continues to be critical to an operator's competitive advantage.
Consolidation in the Online market
Consolidation in the Online Gaming market has been talked of for some time as the market continues to mature, and with the impact of the economic downturn and prospect of new regulations in a number of jurisdictions, activity and interest continues.

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