Health of the Nation

An in-depth report into UK consumer attitudes to physical exercise

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How healthy are we as a nation? Are we doing enough exercise, and if not, why? What will encourage us to exercise more frequently and for longer? What would be the economic consequences? These are some of the questions we set out to answer with one of the most comprehensive surveys of the nation's fitness habits ever undertaken in the UK. Our study, based on an online survey of more than 10,000 responses, examines the nature of the 'fitness gap' between the amount of exercise we need to stay healthy and the amount of exercise we are actually doing. Our analysis confirms that if more people took more exercise more frequently, there would be a real and measurable improvement in the UK's economic health as well as its physical fitness. Narrowing the fitness gap could ease the burden on the National Health Service (NHS) and improve companies' productivity and profitability. Read our executive summary (250KB, PDF) to find out more about our report. Our methodology explains how we collated the information for this report. Purchase the full report Purchase the full report by contacting Philippa Graves. Price: £250 per copy