Taste of the Nation: Resilient despite rain and races

4th edition

Taste of the Nation: Resilience despite rain and races - 4th edition


Together with BRDC we are pleased to announce the launch the fourth edition of Taste of the Nation - Resilient despite rain and races. For those executives who have experienced the changing dynamics of the going out sector, we hope this edition of our Taste of the Nation survey provides a valuable insight into how the business may evolve.

The survey continues to track the UK consumers' going out habits across the eating and drinking out sub-sectors at a national and regional level and sheds light on the size of the market and its opportunities. This edition's special feature looks at the use of vouchers, considering consumers' expectations of vouchers and whether they deliver what consumers expect.

Consumers correctly predicted a slow but steady improvement in the market over the summer - a period that included the significant distortion of the London 2012 Olympic and Paralympic Games, and the Diamond Jubilee weekend. While the net impact of those events is uncertain, the going out market once again proved resilient. With the economy emerging from a double-dip recession, and news flow fluctuating between positive and negative, UK consumers remain cautious overall, but expect growth on some areas.

Key findings

  • Generation Y going out 3.7% less often each month;
  • London suffers a blip, down 9% versus six months ago, but bounce-back expected;
  • Overall consumers are still going out more often with visits up 3%;
  • Women are going out more often, on average 17.9 times;
  • Average spend per head continues to increase in all areas except quick service and casual dining;
  • With the exception of quick service outlets and causal dining, all areas of the market have seen a growth in average spend per visit since the same time last year;
  • A challenging Christmas is on the cards as consumers predict an 8% drop in going out occasions over the festive period;
  • UK consumers are now going out on average 20.4 times a month, a 3.1% increase when compared to 19.8 times six months ago;
  • When using a voucher, Generation Y prioritises value for money above the quality of food and drink;
  • Consumers in London are more likely to prioritise the quality of food and drink with a voucher, than other regions.


Download Taste of the Nation: Resilient despite rain and races (PDF)