4. Bayern Munich

2012 revenue 2011 revenue 2011 position
€368.4m (£298.1m) €321.4m (£290.3m) 4

Despite a second consecutive trophyless season, Bayern Munich reversed the previous year’s decline in total revenue, which increased by €47m (15%) to €368.4m (£298.1m) in 2011/12. Under the stewardship of manager Jupp Heynckes, appointed in July 2011, it was a story of ‘so near yet so far’ for Die Bayern, finishing second in the Bundesliga, runner-up in the domestic cup and losing to Chelsea on penalties in the final of the UEFA Champions League in Munich.

Bayern Munich

Matchday revenue grew €13.5m (19%) to €85.4m (£69.1m), despite Bayern freezing ticket prices for the 2011/12 season. The improved performance in each competition compared to 2010/11 saw the club host 25 home matches at the Allianz Arena, two more than the previous season, with the stadium close to its 69,000 capacity for the majority of these. Matchday revenue also included the amount received by the club for hosting the 2012 Champions League final at the Allianz Arena.

The Bavarians’ Champions League run, which saw them reach the final of Europe’s top tier club competition for the second time in three years, resulted in the club receiving €43.8m in UEFA central distributions, an increase of €11.2m on 2010/11 and the main reason behind the rise in broadcast revenues from €71.8m to €81.4m (£65.9m).

As in previous years, commercial sources contributed over half of Bayern’s total revenue in 2011/12, with the club recording an impressive €23.9m (13%) increase in commercial revenues to €201.6m (£163.1m). This is the first time any Money League club has generated over €200m from a single revenue source. Merchandise revenue increased by €13.5m (31%) to €57.4m, whilst revenue from sponsorship and advertising grew by €10.4m. This relentless commercial growth was underpinned by an eight year extension to the club’s long-standing relationship with equipment supplier Adidas, who still hold an interest in the club, reportedly worth €25m per season through to 2020. The club continues to benefit from the strong German corporate market, adding Imtech to its portfolio of premium partners and extending its relationship with Samsung and local brewer Paulaner during 2011/12.

Significant spending in the summer 2012 transfer window has helped Jupp Heynckes’ men to hit the ground running in 2012/13, with Bayern strongly placed in the Bundesliga and having qualified for the last 16 of the Champions League. Bayern have also been busy on the commercial front, securing a reported €30m per season, four year extension with long-term sponsor Deutsche Telekom which will see the telecoms company remain as the club’s main shirt sponsor through to 2017. This commercial focus, along with a return to onpitch success will be necessary for the Bavarians to stay ahead of the chasing English Premier League clubs once their new television deal comes into effect.

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