Customer relationship management


Finding and acquiring new customers while retaining and maximizing relationships with existing ones is an ongoing challenge for business. Today’s public sector is under similar pressure. Government, like business, needs to better manage how it interacts with stakeholders.

Customer relationship management (CRM) provides customer-focused solutions to solve these challenges. CRM technology facilitates improved understanding of customer needs and helps ensure that these needs are better met. CRM also allows organizations to increase their customer base by recognizing and targeting the right customers.

Yet experience shows that CRM’s value as a technology-only process can be limited. Organizations can only realize the full potential of CRM when it’s implemented as part of a broad integrated strategy. Deloitte’s CRM teams bring together our customer-centric advisory services and our extensive experience implementing sophisticated CRM technological solutions to provide enhanced customer interactions.

More information on our CRM services:

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