Pricing strategy

Defines a pricing framework that supports business objectives by understanding and capturing the value of an offering relative to competitive alternatives and customer demands

diagram - Price strategy

Organisations with World-Class Pricing Strategy Capabilities:

  • Define a pricing strategy that is consistent with overall business objectives
  • Display a consistent understanding of pricing strategy at all layers of the organization
  • Use customer value as the primary driver of pricing decisions and transactional behavior
  • Establish competitive differentiations in the market
  • Link pricing strategy with product portfolio management
  • Develop integrated pricing strategies for multi-channel price management