Marketing & Customer Insights

Our Marketing & Customer Insights team helps organisations overcome complex marketing and customer analytic challenges – from how to generate demand and define related customer marketing and
channel strategies, through to measuring and optimising return on investment of brands and marketing communications. Our team focuses on maximizing marketing value and increasing return on investment through optimal marketing spend: reallocating resources, saving on ineffective marketing initiatives and increasing spend in areas with the greatest effectiveness. We support marketing transformations using the MCA®/System, owned and developed by Integration group.