Market Access

MCDA & Conjoint Analysis

As a increasingly recognized tool, MCDA is aimed at supporting decision makers faced with evaluating alternatives, taking into account multiple, and often conflictive, criteria.

  • Target product profile / market access strategy (expert panel)
  • Go/no-go decision on early products
  • Value based pricing
  • Priority setting in HTA
  • Risk-benefit assessment of medicines
  • Shared decision making between patients and doctors