Deloitte Digital expands globally


14 May 2012: Professional services firm Deloitte announced today the global launch of Deloitte Digital, a network of digital studios, which provides clients with a full suite of digital services covering strategy, user experience, content, creative, engineering and implementation across mobile, web, social and digital channels.

Nine studios spread across the USA, UK and Australia will serve clients, with plans to expand to additional countries over the next 12 months.  Deloitte Digital employs almost 1,000 people, with approximately 200 practitioners based in Australia.

Frank Farrall, lead partner, Deloitte Digital in Australia, said this global launch of Deloitte Digital reinforces Deloitte Australia’s commitment to help clients maximize the business value of emerging technologies.

“Deloitte has been delivering digital consulting and implementation services in Australia for almost ten years and, with today’s announcement, we have combined two highly successful practices - Deloitte Online and Deloitte Digital - into one team named Deloitte Digital.

“The expansion of Deloitte Digital’s global network of digital studios is testament to the high profile the team has achieved over the years and the value-add work we have been able to deliver to help our clients navigate the online world,” said Mr Farrall.

“Our clients continue to need a combination of business, creative and technology services in the mobile space. With this in mind we recently acquired the innovative US based mobile digital agency, Ubermind,” said Mr Farrall.

Deloitte Digital combines Deloitte’s established footprint in mobile, web, ecommerce, social, and content management with the strength of Deloitte’s global network of digital studios.

“We believe that Deloitte Digital can now combine the best aspects of a creative design agency, a global IT consultancy, and an industry-centric business strategy firm in one organisation, expanding our leadership position in the digital market,” added Mr Farrall.

Adam Powick, Leader of Deloitte Consulting in Australia, explained that Deloitte Digital was pioneered in Australia and shaped the way for the global expansion.  

“The strength of the Deloitte Digital and Online practices in Australia has been a key contributor to Deloitte Consulting’s rapid growth rate and has paved the way for this global initiative. Peter Williams, who led Deloitte Digital in Australia, did an outstanding job and now will be using his extensive talents to build the  Australian chapter of  Deloitte’s research and thought leadership development group, Centre for the Edge, which will be launched locally in June 2012.”

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