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Generative AI Leads New Wave of Tech Adoption
Broad survey reveals how consumers view a wide range of digital products and services
Explore the rise of generative AI with 30% adoption and insights from the Deloitte Digital Consumer Trends Survey. Uncover the surge in smartwatch usage, cost-saving practices among streaming subscribers, and consumer privacy concerns. Join the call for tech transparency with device carbon footprint disclosure. Delve into the digital future today!
This Dutch data cut is part of Deloitte's Digital Consumer Trends Survey, a multi-country annual survey on mobile consumer behaviour around the world. The 2023 study comprises approximately 36,000+ respondents across 21 countries and 4 continents.
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- Generative AI Captures Consumers’ Imagination
- Consumers Revamp Their Digital Spending
- Consumers Keen to Protect Privacy and the Environment
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Generative AI Captures Consumers’ Imagination
Almost 30% of people in the Netherlands have already used generative AI and about half of this group are now using these new tools at least once a month, signalling the fast pace at which this potentially transformative technology is gaining traction.
However, many consumers are also concerned about the accuracy and objectivity of generative AI, according to the Deloitte Digital Consumer Trends Survey 2023, which canvassed the views of more than 2,000 people in the Netherlands. The survey generated valuable insights on a wide range of topics, including key trends relating to the uptake of digital devices and services, and consumers’ views on digital privacy and sustainability, as well as attitudes to generative AI. To explore the results in full click here.
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Consumers Revamp Their Digital Spending
Aside from generative AI, other new technologies and services, such as wearable devices and 5G, are being steadily adopted by consumers, despite the cost of living crisis. Usage of smart watches, for example, is rising rapidly, with penetration having more than doubled since 2020 to 34%. There is a growing appetite for wearable tech that can capture personal data, illustrated by the fact that more than half of Dutch consumers now track their number of steps, while 31% track their heartbeat and 23% their sleeping patterns.
At the same time, many consumers are looking for ways to lower their digital expenditure - the survey found that 44% of Netflix, and Disney+ and/or Amazon Prime subscribers share their accounts with other households.
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Consumers Keen to Protect Privacy and the Environment
The research also revealed that many Dutch consumers are keen to protect their privacy. More than 1 in 3 consumers said they were uncomfortable sharing the health data recorded on their devices with their doctor. In a similar vein, most respondents are unwilling to share personal data with law enforcement in return for protection from online fraud.
Conversely, consumers are looking for tech companies to open up, particularly with respect to sustainability. For example, about half of the respondents believe that companies should have to disclose the carbon footprint of the devices they sell.
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