Global State of the Consumer Tracker
Showing the evolving face of consumer behaviour
There are few sources for data-driven insights to help consumer businesses understand and navigate these fast-changing times. But the Global State of the Consumer Tracker makes it easy for you to access consistent, high-quality data on consumer sentiment and behaviour in retail, consumer products, automotive, and travel. And the data is continually updated so that you can track current trends.
Originally launched in 2020 to understand the effects of the COVID crisis on consumer spending around the world, the Global State of the Consumer Tracker provides reliable and nuanced insights into consumer behavior in more than 20 countries. Our research has evolved and been adapted to help assess consumer sentiment related to other timely issues, such as climate change. Where will consumers pay more for sustainable products? How are they responding to climate policy? We are also examining how people are adjusting their working habits in the post-COVID world, helping companies determine their employee strategies.
Your window into the consumer mind
With consumer behavior continuously shifting, the tracker can be your go-to source of reliable, objective data and insights for making strategic business decisions.
We invite you to explore consumer trends in two ways:
