The Green Dot campaign invites clients and talent to Step ahead with Deloitte—recently recognized as the #1 market-leading professional services organization based on size and revenue.
The campaign is often characterized by its bold and striking visual style, and its use of a consistent, visual language in every advertisement. Across geographic and cultural borders, the Green Dot campaign focuses less on the ambiguity of words and people-focused imagery to adopt a more distinctive visual experience.
By fusing wit with energy, the campaign embodies Deloitte’s “Always One Step Ahead” brand positioning and market leadership. In every creative execution associated with the Green Dot campaign, the green dot is positioned as the hero set against a white or black background. This allows every Green Dot advertisement to capture the clarity, leadership, and progressive direction of Deloitte’s point of view in a way that is unique and unforgettable—akin to our brand promise.
Please take a moment to view several Green Dot ads that have been launched to build ongoing exposure, momentum, and growth for the Deloitte Brand. In total, these types of ads have been used by more than 50 member firms representing more than 100 countries in daily newspapers and trade publications, on finance and industry-focused websites, on a wide range of external signs, posters, and billboards; as well as outdoor ads, social media and an internal campaign.