Today the strength of the capital markets is giving successful paper companies a rare opportunity to transform their businesses.

Should companies sell assets and redeploy capital? Buy assets and strengthen market position? Consolidate to build a future business? All of the above?

To tackle these issues, Tom Marriott, U.S. process leader, Deloitte Consulting LLP, and Will Frame, managing director, Deloitte & Touche Corporate Finance LLC, created The New Urgency, a point of view (POV) that discusses how paper company management needs to talk about “value” — value to investors, value to customers and value to employees and the community at large.

The business isn’t about production volume anymore. The new agenda is focus, flexibility and agility — transformational change. Download The New Urgency below to learn more. Also attached below is a condensed version of our POV, which published in the April 2007 issue of Paper360 magazine. (Posted with permission from the publisher.)