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Consumer Products

Creating and managing a strong brand identity, leveraging new product categories and growing the customer base — all within an environment of economic uncertainty — are core objectives for consumer product companies.

	Consumer-Centric Innovation Learn six key action steps that companies should consider to help make their innovation efforts more consumer centric.
	Sustainability Trends and New Shopper Insights This study aims to better understand how sustainable, “green” considerations impact consumer shopping behavior and the resulting market opportunities for companies.
	Global Powers of the Consumer Product Industry 2009 This report identifies the 250 largest consumer product companies around the world and includes discussions that together provide much-needed perspective on the industry.

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