Customer profitability analysis gives an organisation the essential information for choosing what to do, with whom and how. Customer profitability analysis will help you to understand:

• How many of your customers are profitable
• How dependant you are on the most profitable customers
• What proportion of your resources the most profitable customers consume
• The full cost of servicing a customer, including advertising, marketing, administration and after-sales service
• Which customers your competitors are targeting

Success depends on the ability to direct limited resources at the areas that will provide the greatest return. The Accounting and Advisory team uses proven methodologies - including activity based costing - to help you analyse customer profitability and realise the market value of your customer base.