The betting and gaming industry is experiencing a period of significant change – both in the real and virtual worlds. Global gaming markets are adapting to the new spirit of liberalism which is bringing betting and gaming out of the shadows.

The United Kingdom is at the forefront of these changes with the passing of the Gambling Act in April 2005 and the emergence of the London markets as a centre for a new breed of listed online gaming companies.

Deloitte is at the forefront of developments and can respond to your companies needs to advise on issues such as:

Consolidation in the Online market
Consolidation in the Online Gaming market has been talked of for some time and as the market continues to mature, particularly with the increased number of operators in the public markets, activity is heightening. We have the skills and experience to help you is assessing potential transactions, their potential pitfalls and value.

Customer Relationship Management
As the casino market in the UK prepares itself for the impact of the Gambling Act- freedom to advertise, the removal of the 24 hr rule, increases in the number of slot machines and the arrival of at least one regional casino - the importance of customer relationship management will become critical to an operators competitive advantage. Retaining customers, cross-selling and broadening the selling opportunities will be key to maximising the opportunities in the new market.

Managing operational risk and maintaining stakeholder confidence
Trust is central to the reputation of online betting and gaming operators. Easy to loose and hard to build, to be trusted by customer, investors and suppliers is key to the success of players in the industry. As the industry continues to mature and consolidate a robust and secure operating and control environment will be critical to maintaining this trust.

Deloitte is a leading advisor to the betting and gaming sector with a depth of experience across casinos, betting and online. We work with the world’s leading bricks and mortar and online operators.