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The growth in franchising is attracting better educated, entrepreneurial and savvy people who are now entering franchising as a long term business career plan. Franchisors play an important role in managing franchisees expectations to ensure their needs and expectations are met.
Owning a franchise is about owning a business and being committed to make it grow. It is helpful for franchisors to form strategic alliances with their franchisee network in order to gain the most in today’s competitive business climate. Franchisors are becoming more selective in their choice of potential franchisees. Deloitte can offer professional advice on specific issues pertinent to franchisors and franchisees around their business growth. Franchising research has shown that by, developing mutually beneficial relationships and being committed to growth whilst simultaneously building a high performance workplace culture with engaged employees is all paramount for franchisee satisfaction and business success.
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2004 Deloitte Franchisee Satisfaction Survey
Deloitte has launched the results of the inaugural 2004 Deloitte Franchisee Satisfaction Survey to provide insight into the general level of satisfaction of franchisees towards their franchise system. The survey was designed as a benchmark survey, to be conducted bi-annually, to monitor changes in franchisee profiles over time. The initiative came about to develop an understanding of the importance of franchisee satisfaction as a foundation of successful business performance. Download the survey here
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