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Marketing has changed – never before has marketing played such an important role in organisations to deliver growth. At Deloitte, we work with our clients to translate organisational goals into executable marketing strategies, plans and actions. Our team of over 70 marketing experts, working in collaboration with the breadth of Deloitte specialists across the Firm, means we are uniquely placed to optimise the end-to-end Marketing Value Chain to achieve business goals and enhance the profile of marketing within an organisation We advise and deliver for clients in all marketing disciplines, including corporate strategy development, brand valuation and strategy, market segmentation, organisational design, marketing technology, and measurement and evaluation. Recent research
Previous global research involving over 200 in-depth C-Suite interviews revealed that board level respondents placed their faith in marketing above all other drivers of growth. This unexpected finding led us to explore the opinions of the CEO, CFO and Marketing Director on the role of marketing in driving growth. Three themes consistently emerged impacting marketing effectiveness – that of leadership, shared understanding and measurement. For further information, read our report ‘Marketing in 3D’. |
 | | How do you compare?
Complete our new Marketing in 3D Benchmark to receive instant results which compare your organisation’s marketing capabilities against your peers. |
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