In the past, Deloitte member firms have focused on achieving size, scale and global reach. However, today’s challenges and opportunities call for a new strategic direction. Our vision and strategy for the decade 2010, developed in collaboration with leadership and member firm partners from around the world, focuses on Deloitte becoming the standard of excellence in all of the businesses and services the member firms provide.

Our vision is realized by being highly respected by our broad community of stakeholders, and by being:

• The First Choice of the world’s most coveted talent, drawn by our eminence, culture and diversity
• The First Choice of the most sought-after clients, attracted by the breadth and depth of our world-class service in each market segment

For an organization of member firms committed to delivering measurable value—and for a brand striving to be the standard of excellence—we have put in place specific success measures to help assess our collective performance.

It takes vision to create meaningful measures of success. It also takes courage to share the results. Our leadership is committed to being open about the progress toward our global goals. We know that with our member firm people leading the way, anything is possible. Our member firms, partners and employees are all united in the effort to collectively achieve these goals and help turn a shared vision into exciting new eminence for the Deloitte brand.

We regard the development of this vision and strategy as a continuum of the strong business planning processes that exists across the organization. It is not a single event. Rather it will continue to evolve alongside future member firm, function, industry and other planning activities.