Media companies are redefining how they conduct their basic operations. No longer are marginal improvements sufficient; dramatic changes are necessary to compete on a global scale. A rational approach to maximising revenue opportunities while managing cost pressures becomes essential for survival. Companies that use the changing environment for strategic advantage will be the ultimate winners in the media marketplace.

Technological change, electronic publishing, video on demand, vertical and horizontal consolidation, shrinking advertising dollars, credit crunch, the Internet and convergence are just some of the challenges facing the media industry today. Deloitte understands the issues and draws on its global knowledge to help clients face these issues in new and innovative ways so that they not only survive but prosper in the 21st century.