Over the last several years, the most significant players in the communications industry have reversed or fundamentally changed their strategic directions with initiatives that have frequently had multi-billion dollar implications. Across the industry as a whole, every conceivable strategy is being pursued: from bundle-based diversification into a wide range of new services, to efforts centered on a single technology or network platform. It's not just that the rules have changed — it's that there don't appear to be any rules at all. In this kind of environment, where can communications companies turn for guidance in formulating and implementing their strategies?

This study by Deloitte Research offers a set of strategies, organizational processes, and decision-making tools that transcend traditional approaches and enable communications companies to act decisively despite today's environment. Using in-depth case studies from AT&T, Sprint, and BCE, we show that conventional notions of "strategic positioning" must give way to a more dynamic framework of "strategic flexibility." Learn more from the PDF file attachment below.

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Operating through a network of research professionals, senior consultants, academics and technology partners, Deloitte Research delivers innovative, practical insights companies can use to improve their overall business performance. Through its in-depth publications, surveys, reports and commentary, Deloitte Research identifies, analyzes and explains major issues that drive today's business dynamics and shape tomorrow's marketplace.