These days, automakers around the world are looking for new ways to improve profitability that are part of a sustainable, value-creating business model. As this joint study between Deloitte Research and Stanford University shows, leveraging digital technologies to integrate a company’s demand and supply sides — what we call building a digital loyalty network (DLN) — goes a long way toward improving overall business performance. Industry giant General Motors already has made great strides in building a DLN that is helping the company deliver new levels of value to customers, supply chain partners and, ultimately, shareholders. Learn more from the PDF file attachment below.

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Operating through a network of research professionals, senior consultants, academics and technology partners, Deloitte Research delivers innovative, practical insights companies can use to improve their overall business performance. Through its in-depth publications, surveys, reports and commentary, Deloitte Research identifies, analyzes and explains major issues that drive today's business dynamics and shape tomorrow's marketplace.