China’s consumer market has the potential to account for a disproportionate and significant share of growth for the world’s leading consumer oriented companies in the coming years. The challenge will be to navigate the risks and obstacles of operating in the Chinese market while taking full advantage of the opportunity that rapid growth is creating. This will entail exploiting a company’s best features while adapting to local needs. It will entail extending a company’s culture to a new environment by integrating local managers into that culture. Finally, it will entail creating a truly Chinese organization with mostly Chinese managers who are loyal to the company and intend to make a career to building the business.

In this report, Deloitte Research considers the changing consumer business environment in China. We offer our predictions about the evolution of the Chinese consumer market as well as the likely strategic implications for global consumer oriented companies. Read the full report in the PDF below.

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