Revenue growth is the primary driver of shareholder value and the main challenge for financial services companies around the world. Yet, at this time, the industry’s growth objectives are often tempered by a continuing focus on cost containment. More balance is required.

This new study encourages the executives of financial institutions to evaluate the role of innovation in both creating and sustaining revenue growth. Defining innovation in its broadest terms — product, process, services and breakthrough strategies — we propose that lasting revenue strategies come from process and service innovations. The size of the prize for those that succeed in this process is likely to be significant.

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