The evidence is clear: the amount of data being squirreled away by companies is huge — and growing. Consider that the average corporate database carries 100 terabytes of information, the same amount of space required to archive all the pages posted to the World Wide Web between 1996 and 2001.

But what is being done with this trove? Some executives project that their content carrying costs will soon exceed $300 million annually. More significantly, even as organizations continue to invest in storing data, they give little thought to why they are amassing it and how they can best leverage it.

Just as supply chain management forced organizations to take a wide-angle view of processes and workflows, modern content management demands that organizations view content assets across their entire lifecycle. This viewpoint by Deloitte Research explores the content lifecycle and provides a framework that streamlines processes; strengthens relationships among customers, partners, and suppliers; and drives profitability by turning content into an asset that supports your key business initiatives.

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Operating through a network of research professionals, senior consultants, academics and technology partners, Deloitte Research delivers innovative, practical insights companies can use to improve their overall business performance. Through its in-depth publications, surveys, reports and commentary, Deloitte Research identifies, analyzes and explains major issues that drive today's business dynamics and shape tomorrow's marketplace.