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21st Century Utility Retailing: Strategic Flexibility in the Energy Sector
A Deloitte Research Study (2001)

This report describes four dramatically different but equally useful scenarios for the energy sector between now and 2010. Each scenario includes attention to the aspect of the energy business that is among the most uncertain of all — the retailing of electricity and natural gas to end customers.

The scenarios were developed by mixing and matching developments identified as possibilities in Parts 1-4 of The Utility Executive's Field Guide to the Future. These alternate futures include pleasant surprises as well as disappointments and disruptions. The conflicting scenarios show the difficulty of predicting the future of the energy sector.

Some companies excel despite the kind of uncertainty besetting the energy industry. Rather than pinning their plans to one "right" set of assumptions, they manage a portfolio of initiatives and investments that give them multiple alternatives and allow them to handle many different outcomes. They use techniques such as scenario-based planning and real options, and they build organizations that are versatile and good at change. We call this approach "strategic flexibility." Learn more from the PDF file attachment below.

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21st Century Utility Retailing (2013 KB)
Published 2001; 15-pages. A Deloitte Research study.

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Page Last Updated: August 26, 2005
Source: Deloitte Touche Tohmatsu (English)

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