While retailers and consumer product manufacturers would acknowledge the dependencies that characterize the success or failure of their businesses, the nature of those relationships are inherently characterized by a competitive force of wills. The historical weapons that have been used to combat these forces have been crude and blunt at best.

The game has shifted to collaboration. Long-term success depends on trading partners' ability to view their combined businesses from the perspective of the consumer, i.e. the communal value chain. Compete on the shelf, but collaborate across the value chain.

This viewpoint by Deloitte Research reveals the power of combining trading partner collaboration with an emphasis on the consumer. Our analysis found that companies that focus on both customer loyalty and value chain collaboration are 100 percent more profitable than companies that focus on neither. Learn more from the PDF file attachment below.

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Operating through a network of research professionals, senior consultants, academics and technology partners, Deloitte Research delivers innovative, practical insights companies can use to improve their overall business performance. Through its in-depth publications, surveys, reports and commentary, Deloitte Research identifies, analyzes and explains major issues that drive today's business dynamics and shape tomorrow's marketplace