"It is ideas, not vested interests, which are dangerous for good or evil," said renowned economist John Maynard Keynes in 1936. "Ideas ... both when they are right and when they are wrong, are more powerful than is commonly understood. Indeed the world is ruled by little else."

It was true then, and its even more true in the knowledge-driven economy of today: ideas matter. And the ability of businesses to adapt their strategies to these ideas will be the margin between success and failure.

This economic viewpoint from Deloitte Research written by noted economist Carl Steidtmann illustrates that consumer businesses around the world now face the convergence of three big ideas: the resurgence of markets, the ubiquitous nature of new technology, and the triumph of globalization. Collectively, these three ideas must be at the center of strategic thinking of all consumer business. Learn more from the PDF file attachment below.

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Operating through a network of research professionals, senior consultants, academics and technology partners, Deloitte Research delivers innovative, practical insights companies can use to improve their overall business performance. Through its in-depth publications, surveys, reports and commentary, Deloitte Research identifies, analyzes and explains major issues that drive today's business dynamics and shape tomorrow's marketplace.