Ranked at the bottom of all manufacturing industries in growth and profitability, the global chemical industry is struggling. Yet, there is hope. This study by Deloitte Research shows that global chemical companies using new strategies and information technology to develop and link the demand and supply sides of their operations with key customers and partners were on average 95 percent more profitable than rivals that don't. But this study finds that less than one in ten chemical companies surveyed has made progress in building electronic links between suppliers and customers, and even they have a long way to go.

In this study of nearly 100 companies in the global chemical industry, including in-depth case studies of manufacturers such as Dow Chemical and Rohm & Haas, Deloitte Research uses the term Digital Loyalty Network (DLN) to distinguish those companies that electronically connect their business processes internally and externally with customers, suppliers and business partners. DLNs enable companies to tailor products and services to different customers and customer segments based on their requirements and economic value to the organization. Learn more from the PDF attachment below.

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Operating through a network of research professionals, senior consultants, academics and technology partners, Deloitte Research delivers innovative, practical insights companies can use to improve their overall business performance. Through its in-depth publications, surveys, reports and commentary, Deloitte Research identifies, analyzes and explains major issues that drive today's business dynamics and shape tomorrow's marketplace.