Many in the Financial Services Industry (FSI) fear an impending shortage of human resources given the growing economy, aging workforce and limited supply of new and experienced talent. Effectively managing talent in this sector is therefore becoming increasingly critical. While much of the existing research in this area has focused on strategies to attract and retain all workforce populations, little attention has been devoted to specifically developing, deploying and connecting to the industry’s newest resources: Generation Y employees, those born in 1982-1993. To remain competitive, companies must overcome past negative perceptions created by self-interested employers and market their brand to this newest workforce consumer.

This point-of-view presents ways for U.S. Banking & Securities leaders to engage, sustain, and communicate to this new workforce based on its unique values and preferences. Specifically, it:

• Identifies the unique values/characteristics of Generation Y.
• Develops and presents targeted strategies to attract and engage Generation Y-ers.
• Develops and presents targeted strategies to brand for Generation Y-ers.

We call upon our experience and various industry case studies to support and strengthen our framework.

This study draws from Deloitte's existing proprietary Develop-Deploy-Connect model for Talent Management, but extends this analysis to focus specifically on strategies companies can deploy to build their talent pipeline of Generation Y-ers.

Learn more in the full report attached in PDF format below: