Deloitte, the business advisory firm, today launched a national advertising campaign to build understanding of the breadth and depth of its services and the unique position it holds in the market place. The UK advertisements will be positioned on outside sites in London; in key commuter train stations across the UK; and national print and online media over the next six months. The advertisements play on the all round strength of Deloitte in the market. 

Richard Buck, Deloitte Partner and head of Brand and Business Development, commented on the campaign: “An increasingly global economy means that businesses face ever growing competition and complexity and we are increasingly recognised as the advisors best placed to navigate these challenges. We are investing in a campaign to communicate to businesses exactly how we are different from other advisors and how we are able to deliver more to our clients because of our unique approach and structure.”

The only firm of its size to provide a multidisciplinary offering of consulting, tax, audit and corporate finance, Deloitte’s advertising campaign will reinforce how this combination, and the organisation’s unique culture, delivers the following:

• A unique breadth and depth of service enabling Deloitte to routinely provide solutions to the most complex business problems
• Focus on quality, integrity and objectivity
• Position of eminence in the market place and international coverage
• Increased opportunity for those working with Deloitte

Sites for the iconic outdoor advertisements in London include a wrap of the IMAX cinema reading “360 degrees” and playing on Deloitte’s holistic approach to business issues and its ability to view a problem from all angles.

Richard Buck commented:  “We anticipate strong growth over the coming years and investing in our brand and building our eminence is going to be important in communicating the unique offering we as provide, both to businesses and to the people that work with us.

“The campaign reflects the Deloitte brand values and also gives businesses a feel of the experience of working with Deloitte – we are smart, innovative and insightful and the solutions we offer can help an organisation achieve its strategic goals.”

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Notes to editor

About Deloitte
In this press release references to Deloitte are references to Deloitte & Touche LLP which is among the country’s leading professional services firms, providing audit, tax, consulting and corporate finance services. Deloitte & Touche LLP is the United Kingdom member firm of Deloitte Touche Tohmatsu (‘DTT’), a Swiss Verein whose member firms are separate and independent legal entities.  Neither DTT nor any of its member firms has any liability for each other’s omissions.  Services are provided by member firms or their subsidiaries and not by DTT.  Deloitte & Touche LLP is authorised and regulated by the Financial Services Authority.  The information contained in this press release is correct at the time of going to press.