NEW YORK, September 10, 2007 - Deloitte & Touche USA LLP (Deloitte) recently launched the first-ever Deloitte Film Festival, a new and innovative approach to leveraging employee-generated content to bolster Gen Y recruiting activities and drive workforce engagement.

News Facts

• With "What's Your Deloitte?" as the theme of this groundbreaking corporate initiative, all of Deloitte's personnel were encouraged to make short films that express the organization's culture and values.
• More than 370 short films were submitted by teams of Deloitte personnel (one to seven individuals per team), from offices across the U.S. firms.
• Each video offers a candid and unfiltered view of Deloitte's culture of inclusion, leading edge talent and innovative workplace.
• The submitted films were posted on an internal "You Tube-like" intranet site where they were viewed and rated by Deloitte employees.
• To showcase Deloitte's commitment to innovation and the creativity, enthusiasm and passion of its people, the best films will be integrated into campus recruiting programs.
• Film production kits, which included a high resolution Panasonic PV-GS320 Mini DV camera, were offered to the first 250 registrants to encourage maximum participation. Interest and excitement shattered expectations, prompting Deloitte to make an additional 100 cameras available to teams.
• As part of Deloitte's Community Involvement Initiative upon completion of the film festival, cameras and equipment will be donated to nonprofit organizations, including FilmAid International and IFP that use the power of film to support displaced people around the world.

Trend Data

• Generation Y is the fastest-growing population in the workforce, representing 22% of all workers. By 2010, approximately 10 million more "Gen Yers" are expected to join the working world, outnumbering their predecessors (RainmakerThinking, Inc.).
• Film is a medium used to connect and engage on an emotional level, and Reality TV has shaped the perspectives of young men and women in or entering the workforce.
• Social networking and user-generated content have migrated from a pure social tool to a medium harnessed in the identification and recruitment of talent across many industries.
• The Society for Human Resource Management's 2007 Job Satisfaction Survey reported that overall corporate culture is "very important" to more than a third (36%) of respondents.
  

Quotes
Attributed to Cathy Benko, Managing Principal of Talent, Deloitte & Touche USA LLP

"With the explosive growth of social networking sites and the mass democratization of film-making (hand held cameras, user-friendly software), it’s very clear to us that the integration of self expression opportunities through film and other media are essential to recruiting and retaining top talent. Plus it's a heck of a lot of fun!"

Related Content
Multimedia: Review the introduction videos and photography about the festival
Podcast: The Authentic Edge - Getting It Right with Gen Y
Research: Gen Y - Connecting Across the Generations for Effective Results
Winning Videos: Coming soon!