Contact: Bethany Lucas
Deloitte
Marketing Promotions Manager, HotelBenchmark
+44 20 7007 0981
Contact: Duane Vinson
Smith Travel Research
+1 615 824 8664 x329
Berlin, March 16, 2004 — Deloitte, the market leader in hotel performance metrics outside North America and Smith Travel Research (STR), the recognized leader for U.S. lodging industry benchmarking, are delighted to announce the launch of HotelBenchmark Trend Reports, which were unveiled today at the 7th International Hotel Investment Forum in Berlin. This is the first joint benchmarking analysis to be developed through the alliance of Deloitte and STR and a "first of its kind" in performance reporting for the global hotel industry.
HotelBenchmark Trend Reports permit unprecedented access to global hotel performance trends, providing exceptional market coverage of over 1.2 million hotel rooms. The reports provide historical performance data spanning five years, incorporating occupancy, average daily rate (ADR), revenue per available room (revPAR), percentage change and 12-month moving averages. Whether a hotel owner, operator, broker or developer, HotelBenchmark Trend Reports provide an invaluable insight into the performance trends of specific hotel markets or a selection of hotels.
Designed to provide clients with tailored and timely data, the reports can be customised to suit specific requirements and ordered easily through a variety of means. As well as being versatile, the reports are concise, user friendly and are provided in Excel format for convenience.
Commenting on the launch Julia Felton, executive director of HotelBenchmark at Deloitte said, "We are delighted to introduce HotelBenchmark Trend Reports to the global hotel industry. Deloitte has always been at the forefront of providing innovative and unique benchmarking solutions to the industry and we are pleased to be able to continue that trend."
"STR's Historical Trends have provided keen insights to North America's lodging industry professionals for many years. We are very pleased to be working with HotelBenchmark and to now provide accurate, actionable, historical performance data to the world’s lodging community," added Mark Lomanno, president of Smith Travel Research.
About Smith Travel Research
Smith Travel Research is the recognized leader for US Lodging Industry benchmarking. For more than 18 years, STR has collected monthly and daily operating data and reported on the state of the U.S. lodging industry, maintaining one of the world's largest lodging industry databases and publishing an array of valued industry research. With over 23,000 lodging establishments reporting throughout North America, STR has become "the source" for lodging data.
About HotelBenchmark Survey by Deloitte
The HotelBenchmark Survey by Deloitte contains the largest independent source of hotel performance data outside of North America and tracks the performance of more than 6,000 hotels and 1.1 million rooms every month. Four regional monthly rate and occupancy reports are produced covering Asia Pacific, Europe, Latin America and the Middle East & Africa. These are supplemented by country reports for Australia, Belgium & The Netherlands, Germany, Italy, New Zealand, South Africa, the U.K. and a city survey for London. Annual profitability surveys are run across all regions of the world, whilst in Germany and London monthly profitability surveys are conducted.
About Deloitte
Deloitte Touche Tohmatsu is an organization of member firms devoted to excellence in providing professional services and advice. We are focused on client service through a global strategy executed locally in nearly 150 countries. With access to the deep intellectual capital of 120,000 people worldwide, our member firms, including their affiliates, deliver services in four professional areas: audit, tax, consulting, and financial advisory. Our member firms serve more than one-half of the world's largest companies, as well as large national enterprises, public institutions, locally important clients, and successful, fast-growing global companies.
Deloitte Touche Tohmatsu is a Swiss Verein (association), and, as such, neither Deloitte Touche Tohmatsu nor any of its member firms has any liability for each other's acts or omissions. Each member firm is a separate and independent legal entity operating under the names "Deloitte," "Deloitte & Touche," "Deloitte Touche Tohmatsu," or other, related names. The services described herein are provided by the member firms and not by the Deloitte Touche Tohmatsu Verein. For regulatory and other reasons, certain member firms do not provide services in all four professional areas.
