Deloitte's Digital Index is intended to assist businesses in measuring, tracking and explaining changes in the consumer take-up of 12 digital products and services, spanning technology, media and telecommunications. The Digital Index is a key part of Deloitte’s Digital Transition programme, which has been designed to help any company looking to maximise its digitisation dividend.
31 October 2008 update - "Growth is negligible, so what does this bode for the key Christmas period?". The numbers below show adoption of the index's 12 digital products and services as of 31 October 2008. To find out more about these changes see our quarterly overview. | Technology | | Media | | Telecommunications | | | | | |  | DVD player
Demand remains firm, despite online video’s rising popularity. (h) |
| |  | DAB radio
Sets have been popular, but content exclusive to digital is sparse. (h) |
| | |  | PC
Strong sales - but mostly to existing users. (h) |
| |  | Digital TV
Switchover is steadily approaching. (h) |
| | | | |  | Online video
Billions of downloads per month, but still a minority of viewing. (h) |
| |
|  | Portable MP3 player
Converged phone / MP3 players may ultimately displace dedicated players. (p) |
| |  | Mobile TV
Small screen and demand to match. (p) |
| |  | Total mobile
Growing voice and text volumes, but adoption rates are constant. (p) |
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Key:
(h) = penetration of UK households
(p) = penetration of UK population
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