Avril 2006

The media and entertainment sector continues to be plagued by extreme and unpredictable forces that promise to restructure the industry radically and forever. Companies willing to make significant, irreversible bets do so in the hope that their boldness will be rewarded. All too often, however, their risk-taking results in disaster. In contrast, firms that hope to wait out the storm, unwilling to venture beyond the saftety of existing business models often find that with calmer skies come reduced opportunities for success.
Many companies deal with uncertainty either by making long-term commitment based on visceral hunches or by trusting in their company's ability to change direction rapidly in response to unforseen changes. Hunches and agility work in some cases, but are, more often than not, insufficient responses in today's media and entertainment sector.
If committing to one vision is unwise and relying on agility impractical, what is left? How does an organization formulate a true strategy in the face of inescapable uncertainty? This report applies Deloitte's proven Strategic Flexibility framework to the unique challenges of this sector.

Anglais uniquement