Juillet 2004

According to the Top of Mind surveys in 2002 and 2003 from CIES - The Food Business Forum, global retailers and manufacturers currently rank food safety as one of their most important issues. In contrast, food safety did not even feature in the equivalent 1999 survey. This is a clear demonstration of the swift rise in concern about the safety of our food supply as a result of very public problems such as BSE and e-coli outbreaks with fatal consequences.

Fueled by media focus, the resulting nervousness on the part of the consumers had acted as a wake-up call for retailers, manufacturers, distributors and food service companies to pay more attention to the food safety issue. The potential impact of even a single food safety incident on a business can be far reaching, especially if not handled in the right way. Very often the companies involved do not survive as independent entities.

Integrity in the food chain is becoming a key area of focus for retailers, consumer product manufacturers and agri-business in general. We have linked up with the leaders in this area, CMi, to generate a joint proposition and a food safety diagnostic.

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