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Four Faces of the CFO - The Catalyst

The catalyst is an agent for change, focused on establishing a value attitude throughout the organization. The catalyst gains business alignment in order to identify, evaluate and execute strategies, and serves as a business partner to other decision-makers including business unit leaders, the CIO, and sales and marketing leaders. The catalyst establishes a structure of enterprise accountability for results, drives enterprise execution and gains acceptance from business management as the organization's catalyst.

Catalyst role
Stimulate behaviours across the organization to achieve strategic and financial objectives

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