By Brian Fugere, Chelsea Hardaway and Jon Warshawsky
Brian Fugere, Chelsea Hardaway and Jon Warshawsky delve into the frightening world of corporate-speak and why we all routinely tune it out. The authors describe the four traps — obscurity, anonymity, hard sell and tedium — that relegate most business messages to the recycle bin, and how we can restore credibility and relevance to what we say and write. Why Business People Speak Like Idiots: A Bullfighter’s Guide provides examples (and of course counterexamples by the boatload) and practical advice for aspiring consultants who wonder why they feel queasy every time someone mentions "knowledge capital and thought leadership." The Bull Spotter's Guide at the back of the book is a veritable rosetta stone for corporate bull fighters everywhere.
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