Today, the number of corporate alliances continues to rise — by as much as 25 percent a year — and now accounts for nearly a third of many firms’ revenues and value. Yet some studies suggest that the failure rate of alliances stands at an incredible 60–70 percent.* This troubling statistic prompts many questions about why so many firms struggle to generate success from an "open" alliance strategy. For instance, what are the general concerns with how open-based network alliances are structured? Can the implementation of an alliance strategy be simplified? And how can alliances consistently deliver value?

Focused on the formation and structure of alliance partnerships, this initial study, titled "The Elements of Value Network Alliances — Strategies for Building Alliance Partnerships," seeks answers to these questions and provides insights on determining the elements of value network alliance partnerships.

^{*Hughes, J. and Weiss, E. (2007), “Simple rules for making alliances work,” Harvard Business Review, 85: 122-131}

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