Not so long ago, the business model for television networks around the world was simple: produce programs, broadcast them across a national network of owned and affiliated stations to a mass audience, and sell access to that audience to advertisers based on viewership.

Today, however, the situation is much more complex — and is likely to become more complex still. What was previously considered "television content" is now being burned into DVDs, time delayed by Personal Video Recorders (PVRs), broken into fragments, piped on demand over the Internet, downloaded into mobile devices and syndicated around the globe. Such changes are having a profound effect on the structure, dynamics and future of the global broadcast television industry, both private and public.

The most significant imact of this transformation is audience fragmentation. Content is being consumed across an expanding array of media, channels and devices. This, in turn, is steadily eroding the once dominant position of television broadcasters andmajor networks.

This Deloitte Touche Tohmatsu Global Technology, Media & Telecommunications industry group report examines the evolution of the incumbent television network model; assesses where the industry currently is; examines the impact of consumer behavior on the sector's transformation; and, offers a few ideas to help television companies grow a critical mass of viewers, advertisers and revenues in a market of fragmenting audiences.

Read the report in its entirety