The consumer products industry is at a critical crossroads. A new world of consumerism is rising in which we all have a lead role. To use our embedded media player, please install the latest version of Adobe Flash Player.  Download | Subscribe:  Email |  iTunes |  RSS (What is RSS?)  The consumer products industry is at a critical crossroads. A new world of consumerism is rising in which we all have a lead role. The intersection of advanced technologies and accelerating lifestyle demands is revolutionizing how consumers buy, how products are sold, and how social and business networks collaborate. This is the transformational moment for the consumer products industry. If companies can effectively exploit the inexorable trend of product transparency, they could attain commercial success at a rate they haven’t experienced in years. If they fail to embrace this reality soon, however, they may be left behind to founder.
Highlights: - We’ve been hearing a lot about transparency in the marketplace these days. What exactly is transparency? And what are the implications for consumers, retailers and consumer product companies? (1:18)
- How are mobile devices changing the way we access information about products and ultimately purchase those products? (7:14)
- How powerful are third-party Web sites and online customer reviews? Who’s writing them and who’s reading them? How do they impact the consumer products industry at large? (8:35)
- What's the most unexpected media success that you've had? (26:01)
Guests:
Pat Conroy, vice chairman and U.S. Consumer Products leader, Deloitte & Touch USA LLP
Mike Donnelly, director, Worldwide Interactive Marketing, Coca-Cola Related Content:
Report: The View from the Glass House – Competing in a Transparent Marketplace
Report: 2007 Shopper Marketing Study
Dbriefs Webcast: Transparent Markets – Falling Barriers, Rising Consumers
Industry: Consumer Products Listen to our complimentary podcasts anytime, anywhere. |
