More consumers — whether they’re on the road for business or pleasure — are using green as their guide when choosing a hotel. To use our embedded media player, please install the latest version of Macromedia Flash Player.  Download | Subscribe:  Email |  iTunes |  RSS (What is RSS?)  No color has more cachet these days than green in its new role as the symbol of the environmental movement. But lest we forget, it’s still the color of money. And in the hotel industry, green will soon come to symbolize both at the same time. As many industries are learning, environmentally sound practices can also attract new business and generate more profits. More consumers — whether they’re on the road for business or pleasure — are using green as their guide when choosing a hotel. But the hospitality industry is still trying to find its green identity.
Highlights: - In the past, an eco-friendly hotel might have been a mountain lodge where guests recycled their trash. Obviously, things have changed. How would you define a green hotel today? (1:58)
- When did the hospitality industry begin to go green, and why is the trend gaining momentum? (4:16)
- Just how big is the gap between what travelers expect from an eco-friendly hotel and what the hospitality industry can realistically deliver? (20:10)
- Going green should lower costs in the long run. But what about the costs of going green in the short term, both to the customer and to the company? How can hotels go green, make money and stay affordable? And are travelers willing to pay the price for “being green”? (27:00)
Guests:
Neale Redington, partner, Hospitality Services, Deloitte & Touche LLP
Adam Weissenberg, vice chairman and U.S. Tourism, Hospitality and Leisure leader, Deloitte LLP Related Content:
Transcript: The Greening of Hospitality - Why Hotels Are Becoming Eco-Friendly
Report: The Staying Power of Sustainability
Report: The Dollars and Sense of Green Retrofits
Overview: Tourism, Hospitality & Leisure
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