Digitisation is driving a new wave of convergent business and entertainment services, all of which are dependent upon telecommunications services and access to networks. Yet telecoms companies, despite their indispensable role in delivering these services, are struggling to cash in on the opportunities.

Although new offerings such as Internet Protocol Television (IPTV) could not exist without broadband networks, the price for high speed internet access continues to tumble. This leaves telecoms companies with a stark choice: find a way to make the traditional access-based business model work, or create services that capitalise on their networks to create sustainable competitive advantage.

Using IPTV as an example, this report focuses on the latter approach and argues that telecom companies must innovate - rather than imitate - in order to succeed in the convergence battle.

Download the full Turn to another channel report. (PDF, 567KB)

In the press
Deloitte partner David Tansley talking about IPTV in the Daily Telegraph, quoted alongside Joost's Chief Executive and the CEO of Babelgum.