The role of the chief data officer (CDO) is as an enterprisewide data champion, charged with making sure corporate data is treated as the valuable asset it is, and supporting a top-down corporate culture that promotes data quality and value.

In the attached article, Jane Griffin, principal with Deloitte Consulting LLP and National Service Line leader for the Information Management practice, explains how the key to unlocking secrets stored in corporate data is to conduct an annual data survey. Data surveys can help CDOs find lost or latent data, and help the CDO tell the stories the data longs to tell. Once CDOs can help promote increased data quality and implement effective storage and retrieval processes, corporate data might reveal secrets that could save or make the company money.

Read the attached article to learn what stories your company’s data might be trying to tell, and how the CDO can help uncover them.

Read other issues of Jane's column in Data Management Review.