Gen Y. Millennials. Echoes. Reagan Babies. No matter their name, this group is diving into the work force, and one thing is abundantly clear: These young people are different. Their motivation, their technical sophistication and their demand for respect and responsibility are leaving many company executives to wonder: “What should we do with Generation Y?”

Review the various insights on this subject, developed by the generational communication leaders at Deloitte:

Corporations Should Know ‘Y’   
Read "Corporations Should Know 'Y'" to gather deep insights about this rising breed of innovative young talent and how your company can better meet the needs of this important generation.

Getting a Gen Yer’s Attention 
There are new kids on the block and they’re radically reinventing the way companies do business. To learn how business leaders can gain an authentic edge in recruiting Gen Y, listen to our talent podcasts.

In Their Own Words
What steps can employers take to effectively adapt and connect with employees — particularly those in the youngest generations? Quite simply, we asked them. In "The Gen Y Imperative," Leah Reynolds, Elizabeth Campbell Bush and Ryan Geist conducted a global study that reveals what works — and what doesn’t. 

The 'Y-Factor' in Global Manufacturing
Globalization is driving demand for higher skills in the manufacturing sector, and part of the answer to the industry's talent needs lies with Generation Y.  This critical issue is explored in "Managing the Talent Crisis in Global Manufacturing," a Deloitte Research report. Leah Reynolds and Tom Morrison provide additional insights in "Say Hello to Generation Y," while Leah also explores this in "Generation Y: Changing the Face of Manufacturing."

Related Content:
Overview: Human Capital
Overview: Chief Human Resources Officer (CHRO) Center 
Your Issue: Talent 
Overview: Start a Dialogue – Communicating to the Generations  

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