In today's fast-paced business environment, it's essential to keep informed of the latest developments. Customer and Market Insights is an opt-in e-mail, developed to share our perspective on various customer and channel market-facing topics. We encourage you to register to receive a new article every other month.

Elevating the Multi-Channel Retail Customer Experience
The primary challenge for retailers today is attracting and retaining the increasing number of multi-channel customers, and coordinating various channels to create an effective customer experience.

Developing Channel Strategies that Drive Performance
Taking a fresh look at channel strategy can help companies pursue the delicate balance between meeting customer needs and influencing high productivity from sales resources.

Avoiding Moments of Customer Service Idiocy
Despite recent studies demonstrating a clear connection between happy, well-treated customers and corporate brand loyalty and financial performance, mistreatment of customers appears to be pervasive.

Training Competent and Productive Sales Professionals
Every year, companies spend millions of dollars in developing the knowledge, skills and abilities of their sales professionals. However, the connection between the sales training provided by these companies and sales results is often weak. Consequently, these expenditures can seem more like bets than investments. So which specific factors should your company consider when investing training and development dollars?

Subscribe to Customer and Market Insights

Related Content:
Overview: Customer and Market Strategy