For millions of voters, Decision 2008 may be influenced by media options that didn’t even exist — or hadn’t been widely used — during the last presidential race just four years ago. Candidates’ Facebook profiles allow users to add them as “friends,” and opt-in applications can collect users’ personal information to passively provide them with campaign updates. YouTube has become a campaign debate platform, a medium for political discourse and a public relations tool for individual campaigns. While campaign managers have embraced the reality of new media, many corporate marketers continue to use outdated techniques. Explore the content below to learn how private organizations can get in the game by borrowing a page from the political playbook.

Report: New Media and the 2008 Campaign Season - Valuable Lessons for Brand Marketers and Business About Being First, Fast and Nimble Whether raising money, putting across a key message, or positioning a person or a company as a brand, the key is no longer just about the type of technology being used; it’s also very much about making the activity more interactive and social.

Fact Sheet: 7 New Media Factors for Business to Consider New media presents both opportunity and peril — a cautionary tale that deserves immediate attention from all brand-conscious marketers. Media Technologies: 50 Years of Shaping – Good and Bad – Images, Content and Audience Impressions From televised presidential debates to unaffiliated MySpace pages, new technologies have created a tumultuous landscape for political as well as corporate marketing.  Politics & New Media: Five Minutes with Rob Underwood Understand why businesses should be taking note how political campaigns are using new media this election season – because, according to history, they're next in line for implementation. Deloitte's State of the Media Democracy Survey — Rethink What You Know We explore how different generations are “consuming” media — and what their future media preferences are likely to be.

Related Content: 
Podcast: Consuming Habits – The Generation Divide in the Age of New Media 
Press Release: Presidential Campaigns Show Businesses How to Tap Social Networking and New Media Tactics
Overview: Strategy & Operations
Services: Technology Integration
Industry: Technology 

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